IT IS ALL ABOUT SCENTS AND SENSES
Do you know how many Fine Chocolate Brands we have in Belgium?
Did you ever count how many Crisp- Chips Brands you can find in a supermarket, all with the same taste varieties?
Are you aware how many Frozen Food Brands carry the same Chicken- Vegetable Mix, just to name one?
The picture and the packaging are certainly very important, but should not the culinary and aromatic experience come first.
Especially with Food, it is all about scent, senses and sensuality.
The right Flavor or Fragrance can give your product a most powerful Product Characteristic to effectively demark it from the competitors